TL;DR If you want to have your users adopt your B2B SaaS product and create an engaged user base, you need to know how to effectively announce new features. But when it comes down to it, many product managers and product marketers get stuck on the same question: What's the best way to announce new […]

Great product features solve problems for your users. That’s what attracts new customers and keeps the old ones coming back. New and exciting features also keep fierce competition at bay. To thrive and stay ahead in the fast-paced SaaS environment, you need to regularly announce new value-adding features. But how often should you do it? […]

TL;DR The way you communicate with your users affects their overall customer experience. Poor communication may leave customers frustrated or feeling that you don’t care about them. Unhappy users usually lean closer to churning or switching to a competitor. Positive interactions, on the other hand, can help you earn their loyalty. That's why you need […]

You might have the best SaaS product in the world, but if you don’t know how to market it, you won’t go anywhere. As a product marketing manager, your company relies on you to push strategies that grow the business and leave competitors in the dust. To do that, you really need to know your […]

TL;DR What is a SaaS product update email? A SaaS product update email is the email you send to customers notifying them of changes and updates to your product. In that email, you typically explain any new features, improvements, and bug fixes you’ve made to your SaaS app. It can even include new pricing or […]