One of the saddest things to experience is a breakup, especially when you think you have something beautiful going on. In B2B SaaS business, we experience breakups too. We call it churn. As a founder, the worst thing you want is customers churning in their numbers. (It’s already hard finding a single customer and now you’re […]

An Action Priority Matrix is a tool that helps you know where to focus your team’s time and resources to make you more productive.

Every business’s dream in sales is to keep all their existing customers while also gaining new ones. That’ll mean growing revenues each month and each year. Who wouldn’t want that?! While we’re yet to see this happen (because it’s nearly impossible), you would want to retain a customer long enough until you’ve at least gotten […]

Every SaaS business makes money through customers. It'd be hard to find a thriving company without customer acquisition or retention as a significant part of its goals. To find customers for your business, you need to invest money. We spend money to make money. But you'd want to be sure your returns are worth the […]

When you're starting a new subscription business, there are so many things to think about – from the initial product design to attracting your first customers. But one thing often overlooked is how to keep those customers using your product. This is what we call Customer Retention in SaaS. This blog post will define customer […]