TL;DR Product managers and product marketing managers are two important roles in a SaaS company. Combined, they ensure that a product is a good solution for the problem it tries to solve and they work to bring it to its ideal audience – people who will become loyal customers of the product. But what do […]

When it comes to engaging with your users, email just doesn’t cut it. With average SaaS emails open rate of 20%, you’re missing out on a lot if you aren’t using a multi-channel approach. A good engagement strategy involves user analytics, feedback collection, and effective communication. These components make sure you’re onboarding, upgrading, and retaining […]

TL;DR Introducing new features always excites the team behind the scenes. It’s natural. But you cannot expect the same excitement from your users if they don’t even know that something has changed. And you’d need more than one quick email or a blog post to get users to simply start using your new feature. Psychologically […]

TL;DR What is product messaging in SaaS? Product messaging is absolutely crucial for any SaaS business looking to succeed in today's hyper-competitive market. It’s the cornerstone of your communication with your audience, the words that define your product and show your customers why they need it in their lives. From the copy on your website […]

TL;DR What are SaaS release notes? SaaS release notes are like the juicy gossip of the software world. They're a summary of all the new features, bug fixes, and updates that are being rolled out to users. You know, the stuff that everyone wants to know about but never has the time to go through […]