TL;DR Product-led onboarding is one of the most important processes to master for any PLG SaaS company. But what does it mean, and why is it important? Product-led growth, or PLG in short, is a go-to-market motion to grow your SaaS business. In PLG, the product itself is the center of the GTM strategy. It’s […]

In the SaaS world, product updates are a big deal. They drive product improvement, enhance user experience, address issues, foster customer engagement, and create marketing opportunities. In this article, we'll talk about successful ways to announce product updates, including knowing who cares about your updates, why they should care, and the smartest way to get […]