You have a dedicated development team working day and night to push new features, crush bugs, and enhance your SaaS app for users (and drink a lot of coffee, of course). But how do you let your users know about all these awesome updates and all the value they’re gonna add to their lives? The […]

Knowing how to keep a changelog that is well-organized, easy to understand, and interesting to read will help keep users excited about your product changes and improve adoption. Whether you’re a seasoned product manager, product marketer or just starting, this guide will give you the tips and tricks you need to create an effective changelog. […]

TL;DR SaaS release notes – Why are they necessary? If you invest a lot of time and resources into developing new features, it makes sense to announce them so that customers discover, use and adopt these features. Release notes play a major role in communicating to your users that you value their feedback and are […]

TLDR As a product marketer, mastering copywriting in your product marketing strategy can make your product more appealing to your audience. This guide will take you through effective principles to make your messaging stand out and drive conversions. What is Copywriting in product marketing? Copywriting is simply writing to get your reader or audience to […]

TLDR What is SaaS product usage? Product usage is fairly self-explanatory – it refers to how users interact with your product. It involves what users do inside your SaaS app, including the features they use, and how long they spend interacting with it. Monitoring this data helps you to make decisions to improve product adoption […]