Whether you pronounce it “jiff” like “jiffy” or “gif” like “gift”, chances are you’ve been entertained by a video or image in the handy GIF format. The ubiquitous GIF was created by developers as a memory-saving solution back in the late 80s. Since then, it’s become an internet sensation, filling WhatsApp groups and blogs with […]

When it comes to SaaS product marketing, recommending books as a reliable resource can be challenging due to the industry's ever-evolving and creative nature. However, with rapid innovation, it becomes even more important to learn continuously. As a product marketer, staying on top of the necessary skills is crucial. This is where books on product […]

Are you struggling to keep your SaaS users engaged? You’re not alone. Many SaaS companies have the same problem and often experience high churn rates and loss of revenue because they don’t really know how to engage users. The good news is, there are proven ways to improve user engagement. In this article, we’ll share […]

If you’re a fast-growing SaaS startup, you might be thinking about hiring a Product Marketing Manager – but are you fully aware of the role and responsibilities of a PMM? Unlike a Product Manager, the Product Marketing Manager mainly focuses on the communication, messaging, positioning, and value proposition of the SaaS product. Consider them to […]

As the owner of a SaaS company, you have a team that works hard to create new features. Once everything is ready, it's time to hit the publish button and announce the news to your customers. This should be an exciting moment, especially if it's a feature that customers have requested for a while. However, […]