You may have come across 'Revenue waterfall' a few times in your sales and finance departments. But what the heck does it mean? When you first hear the term, you'd think it sounded like something straight out of a financial horror movie. You know, all the numbers are dripping red, and everyone's screaming because they're […]

Price is crucial for enterprise customers in choosing who they buy a product from. As a result, some enterprise SaaS businesses play ‘the losing game.’ They bid with the lowest price to entice customers, which also means cutting corners to make their product and accompanying services cheaper. This might include hiring less experienced staff, or […]

As a B2B SaaS startup, you tend to use various KPIs to rightfully measure your company's success. Two important (yet overlooked) metrics are Net Dollar Retention (NDR) and Net Revenue Retention (NRR). While both these terms are used interchangeably, there are slight differences between the two that are crucial to note. What Does Net Dollar […]